As part of our ongoing series of sales case studies; today we present:
Goal of the event/promotion:
Promote Safety and Wellness
Type of event/promotion:
On-going promotion within organization
Wanted a practical product that directly tied into safety & wellness program. The product must be used and seen as an important part of Chevron’s initiative to protect their employees on a regular basis.
Lip balm with SPF, hand sanitizer, sunscreen lotions
and travel kits.
Chevron’s safety groups especially like the sanitizer – they have reported that regular use has lowered sickness and employee sick days.
That is good for several reasons: it keeps their production lines running
smoothly, reduces accidents and errors and improves moral/productivity.