End Buyer:
Amigos Caliente, Specialty tobasco product
Goal of the event/promotion:
Enhance new product launch
Type of event/promotion:
Live event at local food fair.
Strategy:
Wanted an attention grabbing promotion that directly tied into the experience of the new tobasco sauce. They wanted to create a buzz and experience people will not forget even after they leave the fair.
Product Solution:
Cinnamint breath spray.
Results:
People loved the “hotness” of the spicy spray and thought it was pretty cool instead of just sampling tobasco sauce, even though that was important as well. It created a buzz the client wanted.